How to Incorporate Customer Feedback Into Your Business Strategy –
Loyal customers can grow a successful business much faster than sales or marketing. However, if we don’t ask for customer feedback, we will never understand what drives customers satisfaction. And as a result, it will be impossible to create customer loyalty.
There are different methods to help boost customer feedback for any type of business strategy. This article will provide you with the most popular options to increase customer flow.
#1 Sending Push Notification Surveys
Push notification surveys will help you gain customer feedback. To make a survey more effective for data analysis, ask concrete questions. Also, pay attention to the number of questions asked. You will likely receive more responses if you ask fewer questions; marketing experts recommend putting three to five questions.
#2 Monitoring Social Media Channels
The power of social media has a big impact. And it’s a key part of our daily routine. Your company should have an official page for your brand, product, or platform for marketing purposes. You will reach a wider audience and can share the latest updates and improvements with your customers.
Post on social media asking for feedback about your brand or issues customers ran into while using the product. This will not only establish the connection between the brand and consumer audience but also increase international brand recognition. People also enjoy being involved in the products’ improvement. It’s important they know their feedback matters to the brand owners.
#3 Including Post-Purchase Feedback
Having received the purchase, customers are usually delighted with the product they bought. And that’s the exact time you should send a notification or autoresponder email for the client to share their experience with others. This will provide a connection between the seller and the customer and encourage others to think over the purchasing of the item.
Moreover, the personal comment of the consumers about the purchased product can be supplied with some useful suggestions and ideas about product usage, etc.
#4 Offering Incentives for Feedback
A great option of including client feedback in your business is to offer discounts or bonuses for their participation. Easy-to-use eCommerce platforms like Shopify and Wix Stores can assist with the creation and calculation of discount and promo codes.
#5 The A.C.A.F. Customer Feedback Loop
According to Hubspot community research, customer satisfaction is the key point of the brand’s recognition. Highly-engaged customers buy 90% more often and spend 60% more per transaction.
The business strategy targeted at the clients’ feedback can greatly boost business development. In such a case, a strategic system for collecting and implementing customer feedback in the development of your product can help you. You can see the work of a similar system in the example of A.C.A.F. Customer Feedback Loop:
Step 1. Ask for Customer Feedback
First, find out how satisfied your customers are at the moment.
Step 2. Categorize the Feedback
Typically, there are three main categories you can bucket customer feedback into: product feedback, customer service feedback, and marketing and sales feedback.
Step 3. Act on the Feedback
Next, make changes and improvements based on the customer feedback.
Step 4. Follow-Up with Customers Who Shared Feedback
Provide your customers with detailed feedback about the improvements implemented.
When you provide feedback on customer comments, you show your interest and engagement. That is why it is our responsibility as a business to interact with customers who share feedback. We inform them of the changes made thanks to their comments.
Learning How to Incorporate Customer Feedback
We hope these methods will easily help you to involve customer feedback in your business strategy. By listening to customer feedback, you can greatly improve customer service as well as the quality of your product.